Zuno Fruit Teas Company

A pink mug on a wooden surface with a tea packet that says "Pomegranate Passion Tea" in front of a cloudy sky. At the top of the image is the logo for Zuno Fruit Teas, with the text in a brown handwritten font and green leaves below the text.

Zuno Fruit Teas is a concept for a tea company targeted towards a younger, modern demographic. At the core of its mission and values is a movement for their younger, contemporary audience seeking a better way to enjoy their beverages. Their teas are crafted from ethically sourced, organic ingredients, reflecting their unwavering commitment to fair trade practices and eco-friendly packaging. With Zuno Fruit Teas, you can indulge in a delicious cup of tea that nourishes both your body and the planet.

The company believes that young people deserve to enjoy tea without compromising their values or the environment. The brand champions the idea that everyone should have access to a remarkable cup of tea that makes them feel good inside and out. Immerse yourself in their enchanting aromas and vibrant flavors, and uncover your new favorite blend today.

Branding includes logos, branding identity, business cards, packaging, product design, print and social media ads, and ephemera

Logos and Brand Identity

When creating the logo for Zuno Fruit Teas, I concentrated on striking a perfect medium between nature’s organic forms and a sense of youthful modernity. To achieve a sense of quirky modernity, I utilized a typeface called Pictum for the company name. I wanted the company’s central image, a branch with leaves symbolizing tea leaves, to evoke the company’s mission of always using the finest ingredients in their products in customers’ minds. For the color palette, I focused on colors often associated with tea, using vibrant greens and browns in the primary logo, along with a light cream and gray, and suitable accent colors. Combining this logo with a memorable tagline of “Drink Tea Everyday” creates the start of a recognizable brand identity.

  • Text "Zuno Fruit Teas" appears above a green leafy branch logo, depicted in full color, brown, black, and white on black, conveying freshness and nature-inspired themes.
  • Image showing Zuno Fruit Teas color palettes. The Primary Palette has Toasted Caramel, Milky Toffee, Matcha, and Green Tea. The Secondary Palette features Teas Cream and Earl Grey Stone. Each color block includes its CMYK, RGB, and hex codes.
  • Comparison of two font families, 'Acumin Pro ExtraCondensed' and 'URW Antiqua.' Acumin features weights from Thin to Ultra Black with italics. URW Antiqua includes styles from Regular to Ultra Bold with italics.

Business Cards

  • Stacked business cards on a wooden surface, displaying "Zuno Fruit Teas" with a green leaf design on a gray background, contact details, and a clean, modern layout.
  • A metal business card holder on a wooden table contains a card with "Zuno Fruit Teas" and a leaf design. A green pen and handwritten notes are nearby.

Tea Packaging and Product Design

For my tea packaging, I drew inspiration from colorful, hand-drawn illustrations. Each metal tea tin features the main ingredient of the tea in fun, colorful vector illustrations that appeal to the consumer and capture their attention. I kept the label on each package simple in comparison, featuring the logo, tea name, slogan, and the number of tea bags in each tin.

I created a series of product images to promote each tea variety, ensuring they coordinated with the packaging. Each product image highlights the beautiful tea tins and features an iced glass of each tea variety, while showcasing the ingredients they contain. The product images create an enticing appeal that attracts both loyal customers and new tea enthusiasts, inviting them to experience the delightful teas for themselves.

  • A colorful tea tin labeled "Zuno Fruit Teas" with a lively lemon design sits on a kitchen counter. It contains "Lively Lemon Infusion, Drink Tea Everyday, 75 tea bags.”
  • Tall glass of lemon iced tea with lemon slices beside a pink and yellow tea tin. Fresh lemon wedges are scattered on a marble surface. Refreshing and vibrant.
  • Tin of Zuno Fruit Teas on a table, featuring a vibrant pattern of yellow and orange mangoes with green leaves. Label reads "Mango Paradise, Drink Tea Everyday, 75 tea bags."
  • A refreshing glass of mango iced tea garnished with mint leaves beside a colorful box of mango fruit tea. Fresh mangoes, including a sliced one, are in the foreground.
  • Tea tin labeled "Pomegranate Passion, Drink Tea Everyday" with colorful pomegranate illustrations on a kitchen counter. Contains 75 tea bags. Bright, fresh feel.
  • A tall glass of pomegranate iced tea with a lemon slice beside a pomegranate tea box. Pomegranate seeds, a whole pomegranate, and a halved pomegranate lie nearby on a gray background.
  • Brightly designed tea tin labeled "Zuno Fruit Teas, Summer Strawberry Splash, Drink Tea Everyday" features strawberries and leaves on a light blue background. Contains 75 tea bags.
  • A vibrant strawberry tea drink with strawberries and mint leaves, beside a decorative Zuno Fruit Teas tin featuring a strawberry design, on a textured gray background.
  • Tea tin with pink berry pattern on a kitchen counter, labeled "Zuno Fruit Teas, Very Berry Crush." Contains 75 tea bags. Bright, inviting vibe.
  • A glass of red berry iced tea with floating berries next to a colorful tea box labeled "Very Berry Crush." Fresh berries are placed in front, set against a marble background, conveying a refreshing and fruity vibe.

Print Advertisement

  • A person holds a magazine on fruit teas. The left page displays images of people enjoying tea with the text "Sip the World - One Flavor at a Time." The right page has a green background with "Sip with a Purpose" and details about tea varieties.
  • Promotional print ad for Zuno Fruit Teas. Text highlights fair trade and sustainability. Photos show diverse people enjoying tea, surrounded by fruit images.

Social Media Ad - Facebook

  • A phone screen displays a tea ad featuring fruit-flavored tea boxes. Next to it are images highlighting eco-friendly and community aspects, with people farming and socializing over tea. The tone is vibrant and inviting.
  • Three colorful tea boxes are displayed on a light background. Text reads, "Experience the Difference; Taste the difference with our fruit teas." Bright and inviting tone.
  • Summer-themed ad featuring a glass of red fruit tea with ice, mint, and a straw. Surrounded by strawberries and mint leaves. Text reads "Ripe Strawberry Deliciousness; Summer Strawberry Splash - a sip of delight!"
  • A woman in a yellow top and headscarf smiles while picking tea leaves in a lush green field. Text reads "Sip Sustainably. Every sip supports farmers."
  • Three farmers in a split image: woman with strawberries, man with blueberries, man with mangoes. Text reads "Community Impact; Empowering communities, one tea bag at a time!"
  • Three people happily enjoy tea at a table with a white teapot, cookies, and mugs. Shelves with books are in the background. Text reads "Join the Fair Trade Tea Movement; Discover our flavors at zunofruitteas.com and sip sustainably."

Ephemera

  • A trifecta brochure on wooden surface features "Zuno Fruit Teas" branding with contact details and social media icons. Images of people enjoying tea convey warmth.
  • Tri-fold brochure on wooden surface, featuring product descriptions for teas. Includes vibrant images of tea packages and inviting text, conveying a fresh, welcoming tone.
  • Close-up of hands holding a tri-fold brochure on a wooden table with a coffee cup nearby. The brochure details tea products from Zuno Fruit Teas, highlighting vibrant tea blends like Pomegranate Passion and Summer Strawberry Splash.
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