A lineup of six stylishly dressed men poses against various urban backdrops. They exude confidence, each with distinct fashion styles and expressions.

Turning a clothing brand into a cultural statement for modern men.

BYRÖN Contemporary Luxury Men’s Clothing Branding Identity

A man in a gray polo shirt with "BYRÖN" written on it stands against a plain, dark background, looking directly at the camera with a neutral expression.
A hand adjusts the collar of a white dress shirt with a BYRÖN brand tag attached; a purple patterned fabric is partially visible beside the shirt.

Overview

BYRÖN is a concept for a men's fashion store that caters to style-conscious men aged 20 to 35. The team decided it was time to refresh the brand because it was losing its appeal with its main audience. I wanted to create a brand and visual identity that shows modern masculinity, sophistication, and style.

The services I offered were:

  • Logo development

  • Color palette creation

  • Typography formation

  • Stationery production

  • Website design development

  • Marketing collateral conception

  • Social media strategy

Four variations of the word BYRÖN in different fonts; in one, the Y is stylized as a blue necktie, and another version is in a black rectangle with white text.

Logo Development

The BYRÖN logo is simple and elegant. The "Y" was turned into a stylized tie by using a modern sans-serif font. The design highlights the brand's modern feel, helps it stand out in the market, and makes it memorable to younger customers.

A young man with platinum blonde hair, wearing a white t-shirt with large blue letters, a black cardigan, and a backpack, stands outdoors looking to his left with stacked logs blurred in the background.
A color palette chart with two sections: Primary (Byron Ebony, Lake Blue, Deep Turquoise) and Secondary (Byron Storm Gray, Pewter Gray), each showing color swatches, names, hex codes, and CMYK/RGB values.

Color Palette Creation

I chose a bluish-teal gradient to evoke class and timelessness in the primary logo. Adding a trace of luxury while keeping the look clean is supported by gray tones. BYRÖN's mission is to offer modern, luxurious clothing for people who appreciate refined and avant-garde design.

A comparison of Lato and Meno Display font families. The left side lists Lato in various weights and italics; the right side lists Meno Display in different weights and italics. Each font name is shown in its style.

Typography Formation

Lato has a modern look and is clear. I chose Meno display for the body text to convey a sense of tradition and elegance. When combining modern and traditional fonts, the brand prizes innovation and timeless quality.


A close-up of a blue garment with a gray tag labeled BYRÖN in bold black letters, placed on a light wooden surface. Another clothing label with the same brand is partially visible inside the garment.
A branding mockup on a wooden surface displays letterhead, envelopes, and business cards for BYRÖN, featuring minimalist design, light blue geometric shapes, and modern black text. Two pencils lay beside the stationery.

Stationery Production

The stationery suite directly increased the brand's perceived exclusivity and helped attract new clients in the target age range. The use of high-quality materials and simple lettering reinforced the brand's modern style. The envelopes had a clean layout and subtle details, while the business cards had a matte finish.

A person holds a magazine open to a spread featuring Style Meets Ambition with images of men in stylish outfits and a blue-themed layout, while holding a cup of coffee in the foreground.

Marketing Collateral Conception

A lookbook and a series of print ads were created for BYRN. The print ads use eye-catching photography, impactful copy, and distinctive branding to quickly attract a targeted audience. The lookbook blends an editorial feel with a clear story, showcasing the collection through vibrant images and deliberate design.

A close-up of a black leather jacket with a white label inside that reads BYRÖN in bold letters, sewn onto a gray striped inner lining.

Website Design Development

I created BYRN's website with a clean look, easy navigation, and smooth performance to reflect the brand's modern style. I made sure the shopping experience was simple and exclusive by paying close attention to layout, detail, and interactive elements. The final site is visually striking, performs well on mobile, and helps fashion-forward users connect with the brand and move easily from browsing to purchasing.

Social Media Strategy

I developed a focused social media strategy for BYRN, using eye-catching ads tailored to Facebook, Instagram, and Pinterest to leverage each platform's strengths. I used strong visuals, a steady brand voice, and a unified design to draw attention and increase engagement. The campaign was about connecting with style-conscious consumers.

A light gray t-shirt with large blue letters BYÖN is laid flat next to blue jeans, gray sneakers, and a vintage camera on a brown and beige background.
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