Lovely Beans Chocolate Company

Lovely Beans Chocolate is a concept for a vegan chocolate company. Made with delightful, ethically sourced, and organic ingredients, Lovely Beans Chocolate promises that its delicious chocolate bars don’t have to harm the planet.

Lovely Beans Chocolate wants to remind us that delicious chocolate doesn’t have to involve exploitation. It emphasizes that we are all connected along the journey of life. Immerse yourself in the fantastic flavors of the company’s chocolate bars and let your taste buds embark on a new adventure.

Branding includes logos, branding identity, packaging, product design, print ads, website, social media posts, ephemera, apparel, and exterior signage

Logos and Brand Identity

For my branding guidelines, I envisioned a clean and all-natural aesthetic that aligns with the company’s vegan brand image. In the primary logo, I used a color palette of complementary shades of brown to evoke the image of the delicious chocolate offered by the company. The secondary color scheme, consisting of a creamy yellow and a warm grayish-brown, was chosen for its complementary attributes related to the primary colors and the main logo. To help promote the brand identity and reinforce the company’s products in the minds of consumers, I also created a collection of secondary illustration elements, consisting of stylized depictions of cocoa beans and cocoa plants, to add visual interest to the various branding materials. These elements work together to ensure that the Lovely Beans Chocolate brand identity is strong and unified.

  • Heart-shaped cocoa beans form a logo with the words "lovely beans" above and "chocolate" below, in a warm brown palette conveying a cozy feel.
  • Three "lovely beans chocolate" logos, each with two cocoa beans forming a heart. The logos vary in color: brown, black, and white on black background.
  • Primary and secondary color palettes for "Lovely Beans Chocolate." Mocha: dark brown, Hex #401f1f. Hazelnut: light brown, Hex #be9372. Cream: pale yellow, Hex #f1e4b2. Stone: light gray, Hex #c4beb6.
  • Comparison of font styles: "Meta Serif Pro" on the left and "Stolzl" on the right. Each displays various weights and italics, showcasing typographic variety.
  • Illustration of three botanical elements: cacao pod with leaves, a single detailed leaf, and a close-up of a leaf edge, labeled "Supporting Element #1, #2, #3."
  • Illustration of a cacao pod split into three sections labeled "Supporting Element #4", "#5", and "#6". Each segment reveals beans, emphasizing structure.
  • Three monochrome sketches of cacao pods are shown. Each pod is open, displaying the seeds inside. Labeled as Supporting Elements #7, #8, and #9.

Packaging and Product Design

For my packaging concept, I drew inspiration from watercolor designs. The soft yet vibrant watercolor aesthetic perfectly complements Lovely Beans Chocolate’s vegan and organic brand image. I strove to strike the right balance between incorporating colorful illustrations and maintaining a product that aligned with the established organic brand image in my packaging designs. I returned to the myriad of flavors I had discovered through my research, both familiar and exotic, such as raspberry, orange, and lavender. Once I narrowed down my preferences for each chocolate variety, I focused on emphasizing the vibrant colors of the ingredients, such as deep fiery red, cool green, and rich purple. I chose a parchment background and constructed the wrappers from recycled cardboard, further reinforcing the organic brand identity.

I also designed a series of eye-catching product images to promote each variety of chocolate bar, ensuring they perfectly aligned with the packaging. Each image not only highlights the delicious chocolate but also features the enticing ingredients, creating a compelling appeal that draws in both loyal customers and new chocolate enthusiasts to indulge in the chocolate.

  • Three stacked bars of fair trade, organic dark chocolate with chili, featuring earthy packaging with cocoa bean illustrations on a wooden surface.
  • Dark chocolate bar labeled "Chile 70%" beside cinnamon sticks, ground cinnamon, chocolate pieces, a green chili pepper, and a red chili on a marbled surface.
  • A bar of dark chocolate with mint is partially unwrapped on a wooden surface. The packaging is labeled "Fair Trade Organic Mint 60% Dark Chocolate."
  • Chocolate bar with mint flavor surrounded by fresh mint leaves, vanilla pods with flowers, and chocolate chunks on a light marble surface.
  • Three organic raspberry dark chocolate bars are stacked on a wooden surface. The packaging features raspberries and chocolate squares, emphasizing a fair trade, artisanal feel.
  • Packaging of raspberry chocolate with scattered raspberries, vanilla pods and flowers, and dark chocolate chunks on a marbled gray surface.
  • Three bars of fair trade organic milk chocolate with almonds, stacked on a wooden surface. The packaging is cream-colored with cocoa bean illustrations.
  • Partially opened chocolate bar with almonds, scattered almonds, chocolate squares, and a wooden spoon with sea salt on a gray marbled surface.
  • Fair Trade Organic chocolate bar with 53% hazelnut, wrapped in beige paper featuring hazelnut imagery, partially unwrapped to show smooth milk chocolate.
  • Packaging of hazelnut chocolate with 53% cacao is surrounded by whole and half-shelled hazelnuts, alongside chunks of milk chocolate against a marbled gray background.
  • Three chocolate bars with "Lovely Beans Chocolate" branding on wood. Labels highlight Fair Trade, Organic, and 45% Cocoa content. Inviting, eco-friendly vibe.
  • A chocolate bar with its wrapper partially open, surrounded by chocolate pieces, caramel chunks, a spoonful of sea salt, and caramel sauce. The background is a light, marbled surface, conveying a sweet and indulgent tone.
  • Three bars of white chocolate lavender candy are stacked on a wooden surface. The packaging features lavender imagery and emphasizes fair trade and organic qualities.
  • A lavender-themed chocolate bar, partially wrapped, with creamy white chocolate pieces. Surrounding are fresh lavender sprigs on a gray marble surface.
  • Partially unwrapped white chocolate bar on a wooden surface. The packaging features an orange wedge and text: "Fair Trade Organic Orange 31% White Chocolate."
  • Orange white chocolate bar on gray marble with unwrapped pieces and fresh orange slices. The scene conveys a fresh, citrusy, and indulgent feel.
  • Three bars of fair trade organic white chocolate with strawberry, featuring a strawberry design on a light brown wrapper, are stacked on a wooden surface.
  • White chocolate bar with strawberry flavor packaging is open, showing squares. Surrounding are fresh strawberries, whole and sliced, on a gray marbled surface.

Packaging and Product Design

As another part of my packaging concept for Lovely Beans Chocolate, I created several point-of-sale displays to advertise how the packaging might look in grocery stores. These point-of-sale displays included smaller countertop displays for each chocolate flavor, as well as a larger display showcasing all the chocolate bars together. I included two photos of the larger point-of-sale shelf showing it from two different angles.

  • Display of "Lovely Beans" dark chocolate bars with 70% cocoa. Packaging highlights fair trade organic ingredients. Warm, inviting tone.
  • A store display shows "Lovely Beans Chocolate" featuring Dark Chocolate Mint bars. The packaging is rustic, with cocoa bean graphics, and emphasizes "Fair Trade Organic" and "Feel Good Chocolate" messaging. Shelves of products blur in the background.
  • Display of "Lovely Beans" chocolate bars with raspberry flavor in a store. Packaging features cocoa beans and raspberries. Text reads "Feel Good Chocolate."
  • A store display shows "Lovely Beans Chocolate" Milk Chocolate Almond bars with a cocoa bean logo. The packaging emphasizes "Fair Trade Organic" and "Feel Good Chocolate."
  • Display stand in a supermarket with "Lovely Beans Chocolate" Milk Chocolate Hazelnut bars. Labels emphasize fair trade and organic ingredients.
  •  Display of "Lovely Bean's Chocolate" Milk Chocolate Sea Salt Caramel bars. Brown packaging with cocoa beans logo, set against a blurred supermarket aisle.
  • Display of "Lovely Beans Chocolate" with fair trade organic white chocolate lavender bars. Background shows a blurred grocery store aisle.
  • Display box in a grocery aisle featuring "Lovely Beans Chocolate" bars. Labels read "White Chocolate Orange" and "Feel Good Chocolate."
  • Store display for "Lovely Beans" brand featuring Fair Trade Organic White Chocolate Strawberry bars. Slogan reads "Feel Good Chocolate." Shelves with various products are blurred in the background.
  • A supermarket shelf displays various chocolate bars labeled "Lovely Beans Chocolate" and "Feel Good Chocolate," with a logo featuring stylized cocoa beans.
  • Display shelf with three tiers labeled "Lovely Beans Chocolate" and "Feel Good Chocolate," featuring chocolate bars. Illustrated cocoa beans adorn the side. Blurred grocery store shelves are in the background.

Print Ads

  • A vegan chocolate ad in an open magazine. Left page promotes well-being with a woman doing yoga and another enjoying chocolate. Rright page features the headline "Sweet Vegan Indulgence" with a smiling woman holding chocolate, with cup in foreground.
  • Two women appear in a split image. On the left, text reads: "Nourish Your Body. Nurture Your Soul" beside a woman happily eating chocolate. On the right, a woman practices yoga, suggesting balance and well-being.
  • A person holds a magazine featuring vegan chocolate. It shows joyful women enjoying chocolate, cacao beans, and the text: "Sweet Vegan Indulgence."
  • In a split image ad, two smiling women enjoy vegan chocolate on the left side. Text reads "Unleash Your Delicious Side Guilt-Free!" with ethical and sustainability values. On the right, a cacao pod is visible.

Website - Laptop Version

  • Five webpage designs displayed on a green background. Each page shows various layouts, including text, images, and grid patterns with a modern look against a light green background.

Website - Mobile Version

  • Five mobile app screens displayed on a green background, featuring chocolate-themed design with a large cocoa bean logo. Screens include welcome, shop, cart, wishlist, and checkout, with dark textured backgrounds and light text.

Social Media Posts

  • A smartphone displays a social media post about chocolate. Next to it are four promotional cards showcasing chocolate bars, organic and ethical sourcing, and vegan benefits, conveying a message of indulgence and sustainability.
  • A phone displays four Instagram posts: friends laughing, chocolate bars on colorful backgrounds, a woman eating a chocolate bar while looking at her phone, and a computer with chocolate bars.
  • A smartphone displays a sponsored post about ethically sourced chocolate, with images of cocoa beans, melted chocolate, a forest, and a woman enjoying chocolate.

Ephemera

  • A three-panel brochure on a wooden surface showcases "Lovely Beans Chocolate", highlighting ethical sourcing with images of cocoa farmers and smiling people enjoying chocolate. The color scheme is warm, evoking a sense of comfort and sustainability.
  • Folded brochure on a wooden surface, showcasing colorful photos of diverse people and nature. Text titled "Our Mission" shares community-focused goals and initiatives.
  • An individual holds a brochure detailing a chocolate company's mission, farming practices, and ethical sourcing. Images show cocoa farmers and smiling children. The brochure is set on a wooden table beside a coffee cup and notebook.
  • Front panel of Lovely Beans Chocolate brochure with cocoa bean illustration. Text reads 'Delicious chocolate you and the planet can feel good about!' Below, photos of diverse people happily eating chocolate bars, set against colorful backgrounds.
  • First inside panel of Lovely Beans Chocolate brochure. "Our Mission" statement emphasizes sustainable practices. Images below show people harvesting cocoa, enjoying chocolate, and factory workers smiling.

Apparel

  • A man in a gray polo shirt and jeans stands confidently against a brick wall. The shirt has a Lovely Beans Chocolate on the left side. The mood is casual and self-assured.
  • A man in a yellow polo shirt with a  Lovely Beans Chocolate logo stands confidently against a brick wall, hands in his jeans pockets, expressing a casual and self-assured tone.
  • A woman in a white shirt holds the brim of a cap with "Lovely Beans Chocolate" and a design of two cocoa beans shaped into a heart, standing in a cozy, blurred café setting.
  • A woman in a white shirt holds the brim of a cap with "Lovely Beans Chocolate" and a design of two cocoa beans shaped into a heart, standing in a cozy, blurred café setting.
  • Tote bag with the text "lovely beans chocolate" features a cocoa bean design. The neutral-toned bag is accented with leaf motifs, creating a natural, organic feel.
  • An African American man in a black long-sleeve shirt poses against a brick wall, holding a tote bag. The bag reads "Lovely Beans Chocolate" with a cocoa bean graphic.
  • Woman in a café wearing a gray "Lovely Beans Chocolate" apron, leaning on a counter with bread and pastries. Cozy, welcoming atmosphere.

Exterior Signage

  • Storefront sign with a heart-shaped cocoa bean logo reads "Lovely Beans Chocolate." Display is against a brick wall, conveying a cozy, inviting tone.
  • A heart-shaped cacao bean design with stripes is on a glass window. Above it, the text reads "Lovely Beans," and below, "Chocolate" in elegant script.
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