Aromatic Ashes Candles and Incense Company

Aromatic Ashes is a concept for a vegan candle and incense company. Made with ethically sourced and organic ingredients, a commitment to fair trade practices, and eco-friendly packaging, Aromatic Ashes promises that its sensuous candles and incense sticks do not endanger the planet.

Aromatic Ashes wants to remind us that enjoying a lovely-smelling product doesn’t have to involve exploitation. It emphasizes that everyone deserves a pleasant-scented environment. Immerse yourself in delightful aromas and find your new favorite candle or incense.

Deliverables include logos, branding identity, packaging, product design, print and social media ads, an email newsletter, ephemera, and apparel.

Logos and Brand Identity

I focused on balancing natural elegance and simplicity in constructing the brand identity for my candle and incense company concept, Aromatic Ashes. I wanted the logo’s central symbol, the leaf nested inside a candle flame, to evoke the company’s mission of always using the finest botanical ingredients in their candles and incense in customers’ minds. For a color palette, I chose a warm medley of fiery reds, oranges, and purples to conjure a warm candle flame. Combining the icon with a catchy tagline creates a logo that is not just a design but the start of a memorable brand identity.

  • Logo for Aromatic Ashes features a stylized flame with gradient colors from dark to light, encircled by the phrases "Aromatic Ashes" and "Escape to Serenity."
  • Three circular logos feature a stylized flame in the center with the text "Aromatic Ashes" above and "Escape to Serenity" below. They are displayed in maroon, black on white, and white on black. The design conveys tranquility and warmth.
  • Color palette chart featuring primary shades: Fire Orange, Fire Brick Red, Burnt Red, Plum Red, and secondary shades: Cream, Warm Stone, with CMYK and RGB codes.
  • Comparison of serif font Garamond Premier Pro and sans-serif font Forma DJR Micro in various weights and italics on a white background.

Candle Packaging and Product Design

For my candle packaging, I drew inspiration from nature’s beautiful, organic forms. I kept the candle’s packaging simple, with a clear label showing the logo and candle name, allowing the beautifully colored wax to take center stage. I decided to produce the box in an understated, warm beige to contrast with the logo's fiery colors. For visual interest and another pop of color, I added an abstract botanical design to the side of the box in colors that coordinated with the candle.

I created two visually appealing series of product images for each candle variety, ensuring they matched the packaging perfectly. The first series highlights the beautiful candles while showcasing the calming ingredients they contain. The second series shows how the candles would look in various areas of the home. Both collections create an enticing appeal that attracts loyal customers and new candle enthusiasts alike, inviting them to indulge in the relaxing experience these candles offer.

  • A lit Aromatic Ashes soy candle labeled "Energize" with orange rosemary scent, next to a matching box on a wooden surface, conveying warmth and tranquility.
  • A candle jar labeled "Energize" with orange rosemary scent is surrounded by fresh oranges, rosemary, cloves, and lemongrass on a wooden background.
  • A glowing candle labeled "Aromatic Ashes, Escape to Serenity," with "Energize, orange rosemary" scent. It sits on a table by a cushioned sofa, emitting a warm, calming light.
  • A pink candle labeled "Harmony Rose Peony" burns gently next to its matching box on a wooden surface, conveying a calm and serene atmosphere.
  • Pink candle labeled "Aromatic Ashes: Harmony, rose peony" with flowers, cedar wood, and an apple on a wooden background, conveying serenity.
  • A pink candle labeled "Harmony, rose peony" with a flame burning brightly. The text "Aromatic Ashes, Escape to Serenity" is visible. It rests on a soft, neutral surface with a blurred gray couch in the background, conveying a calm atmosphere.
  • A lit pink candle labeled "Renew" with grapefruit coconut scent sits beside its matching box on a wooden surface, creating a warm, calming ambiance.
  • A pink candle jar with a gold lid on a wooden surface. It reads "Aromatic Ashes, Escape to Serenity, Renew, grapefruit coconut" surrounded by grapefruit, coconut, bergamot, oakmoss, and sandalwood.
  • A lit pink candle labeled "Aromatic Ashes, Escape to Serenity," with a grapefruit coconut scent sits on a wooden surface. It emits a warm glow, suggesting calmness and renewal.
  • A purple soy candle labeled "Serenity," with a water lily violet lit and glowing warmly, beside a matching box on a wooden surface. The mood is calm and inviting.
  • A purple candle labeled "Serenity" with a water lily violet scent. Surrounded by lavender and flowers on a wooden surface, conveying tranquility.
  • A lit purple candle labeled "Serenity, water lily violet" sits on a wooden surface, surrounded by cushions with black and white leaf designs, creating a calm atmosphere.
  • A lit pink candle labeled "Tranquility Jasmine Rose" sits on a wooden surface beside a matching box. The warm glow evokes a serene, calming ambiance.
  • A pink candle with a gold lid labeled "Aromatic Ashes: Escape to Serenity, Tranquility, Jasmine Rose," surrounded by jasmine, roses, musk, and sandalwood on a wooden table.
  • A pink candle labeled "Tranquility" with a lit flame sits on a white surface. Background includes greenery and a textured pattern, creating a calm ambiance.
  • A lit green candle labeled "Zen Garden Eucalyptus Mint" emits a warm glow. Beside it, a matching box with a flame logo sits on a wooden surface.
  • Green candle jar with a gold lid labeled "Zen Garden, eucalyptus mint" on wooden background. Surrounded by lavender, mint, lemon, eucalyptus, oakmoss, and verbena, conveying a calming, natural vibe.
  • Lit candle labeled "Zen Garden" with eucalyptus mint scent. Soft glow emanates a serene atmosphere; nearby, a blurred plant adds a calming touch.

Incense Packaging and Product Design

I drew inspiration from botanical designs when creating my incense packaging. Like my candle packaging, I chose the same warm beige as a box color. To add to the calm, soothing feeling evoked by the incense, I decide to make the inner box a warm lavender, in contrast to the beige of the outer box. I kept the packaging modern and clean, allowing the incense ingredients to take center stage on the front of the box. The illustrations changed color according to the type of incense.

I created a series of visually appealing product images for each incense variety, ensuring they aligned perfectly with the packaging. Each image not only showcases the delightful incense sticks but also highlights the relaxing ingredients, making them more enticing. This approach attracts both loyal customers and new enthusiasts to indulge in the soothing experience these incense sticks offer.

  • An open box of clove incense on a wooden surface. The box, labeled "Clove Incense," holds neatly arranged dark red sticks. It conveys simplicity and elegance.
  • Clove incense sticks in an open lavender box labeled "Clove Incense" on a marble surface, surrounded by bath items and plant leaves, creating a relaxing vibe.
  • A box of eucalyptus incense with open lid exposes neatly arranged green sticks. The beige and purple packaging features a eucalyptus leaf design.
  • Open box of eucalyptus incense sticks on a marble surface, with relaxing elements like seashells, towels, and leaves, conveying a calming atmosphere.
  • Box of lavender incense sticks on a wooden surface. The elegant packaging features a lavender illustration, creating a calming and soothing tone.
  • An open lavender incense box beside burning lavender incense, surrounded by lavender sprigs, sea salt, shells, a towel, and a brush on a marble surface, conveying calm.
  • An open box of lemon incense sticks lies on a wooden surface. The elegant packaging features a lemon illustration and contains neatly arranged yellow sticks.
  • A box of lemon incense sticks on a marble surface, surrounded by spa items like towels, sea salt, a brush, a shell, and lemon slices. The scene conveys relaxation and freshness.
  • Rectangular box of patchouli incense on wood surface. Open lid reveals green incense sticks with purple holder. Elegant and calming design.
  • Patchouli incense box with a patchouli leaf design on the box, open to show green incense sticks. Surroundings include leaves, a towel, and spa items on marble. Calm and natural vibe.
  • Open box of rosemary incense sticks on a wooden surface. Box features elegant lavender and beige design with rosemary and mint leaf illustrations, conveying a calm, natural feel.
  • A box of rosemary incense sticks is open on a marble surface, surrounded by green leaves, seashells, a towel, and a brush. The scene is serene and spa-like.

Print Advertisement

  • Open magazine with a woman doing a yoga pose and a pink burning candle on the left and the words "Sustainable Serenity." The right page shows "Sustainable Tranquility" text, with a relaxing ambiance.
  • A woman in a yoga pose beside a lit candle, promoting "Sustainable Serenity." Green background with text about organic, toxin-free candles. Calm atmosphere.

Ephemera

  • Tri-fold brochure on a wooden floor featuring "Aromic Ashes" logo. Includes contact info, relaxing image with candles, stones, and a serene woman. Tone: calming.
  • Tri-fold brochure on a wooden surface, featuring sections about products, candles, and incense. Images include nature scenes and spa items, conveying relaxation.
  • Trifold brochure for Aromatic Ashes. Left panel details the brand, middle panel features orange and purple candles, and right panel showcases two incense varieties with images and prices. A hand holds the brochure over a wooden table with a latte.
  • Two-sided direct mail advert featuring a candle sale. Front displays three pastel candles with a logo and text "Limited Time Offer! Buy 2 Candles, Get 2 Free!" Back includes purchase info and QR code. Warm, inviting design.
  • A person holds an envelope addressed to Sierra M. Nelson, with a direct mailer offering "Buy 2 candles, get 2 free," featuring colorful candle images. Bright, promotional tone.
  • Special offer flyer featuring a lavender incense pack on a decorative plate. Text reads "Special Offer! Buy one lavender incense, get one free!" and includes a website link. Lavender flower illustrations add an elegant touch.
  • Promotional flyer outside window showing lavender incense offer on intricate tray. Text reads 'Special Offer! Buy one lavender incense, get one free!' www.aromaticashes.com."

Social Media Ad - Facebook

  • A Facebook carousel ad for "Aromatic Ashes" shows a candle on a table, pouring wax, nature landscape, and colorful scented boxes. The tone is calm and inviting.
  • Purple candle with flame on a wooden table, beside woven baskets and a potted plant. Cozy sofa in the background. Text reads "Soothing Surroundings. Enhance your home with nature's gentle glow."
  • A person pours green candle wax into a mold on a marble surface, surrounded by crafting tools. Text reads "Superior Craftsmanship. Handcrafted with organic ingredients for a cleaner burn."
  • A serene, misty green landscape with hills accompanies text promoting eco-friendly candles and incense, emphasizing sustainability. Caption: "Protecting the Planet. Sustainable production, caring about the Earth."
  • Candles and incense are displayed on a wooden table in a cozy living room setting. Caption reads "Find Your Scented Oasis. Transform your space with soothing scents. Shop now!"

Email Newsletter

  • Email newsletter for Aromatic Ashes: features a woman relaxing with candles, showcasing people enjoying the warmth and comfort of organic candles and incense. The bottom highlights an aromatherapy bundle for purchase.
  • Laptop displaying a Gmail inbox with an email from "Aromatic Ashes." The email features a relaxing image of a woman and spa elements, suggesting tranquility.

Apparel

  • Canvas tote bag featuring a circular logo with a flame design and the text “Aromatic Ashes, Escape to Serenity" on a wooden floor. Background is lavender with green leaves.
  • A stylish African American man in a black shirt poses against a brick wall, carrying a beige tote bag featuring a flame logo and text "Aromatic Ashes: Escape to Serenity".
Previous

Lovely Beans Chocolate Company
Next

Seaside Stoneware Ceramics