Seaside Stoneware Ceramics

Seaside Stoneware is a concept for an innovative ceramics shop situated in the vibrant heart of Brighton, UK. At the helm is Jacklin Burton, a passionate ceramics artist dedicated to helping clients explore their creative potential.

Seaside Stoneware invites everyone to discover the joy of self-expression and the satisfaction of crafting unique, handmade pieces. Each session at Seaside Stoneware is designed to ignite inspiration and foster a sense of community among ceramic enthusiasts, regardless of skill level.

Deliverables include logos, branding identity, business cards, ephemera, print and social media ads, apparel, a website landing page, and exterior signage.

Logos and Brand Identity

In designing the logo for Seaside Stoneware, I aimed to capture the essence of the company’s philosophy by harmonizing natural beauty with creative imperfection. Drawing inspiration from the Brighton coastline where the shop is located, I crafted a design that reflects the artisanal quality of the ceramics by incorporating a negative space wave motif into the pottery jug. Each element of the logo evokes a sense of tranquility while celebrating the unique, handcrafted nature of the ceramic pieces created by the clients. By embracing subtle asymmetries within the jug and utilizing a blue color palette, the logo embodies the spirit of creativity that flourishes in the coastal environment, inviting customers to experience the warmth and character of Seaside Stoneware.

In designing the color palette for Seaside Stoneware, I drew inspiration from the serene beauty of the Brighton coastline. The primary colors reflect the tranquil blues of the ocean, while the secondary palette captures the soft, sandy neutrals of the surrounding landscape. This combination evokes a sense of calm and a connection to the natural world. I selected each color carefully to represent the handcrafted spirit of the ceramics and to complement the unique designs of the pottery. By incorporating these natural tones, the palette emphasizes the artisanal quality of the work and invites customers to envision the coastal environment in which these pieces were created, enhancing their overall experience with Seaside Stoneware.

  • Logo for "Seaside Stoneware" featuring a blue jug with stylized ocean waves. Variations include blue, black, and white designs. Clean and nautical theme.
  • Color palettes with names and codes. Primary palette: Frost Blue, Lake Blue, Slate. Secondary palette: Thistle, Warm Sand, Sagebrush, Cream Glaze.
  • The image compares two fonts, Hypatia Sans Pro and Canto, showing a variety of weights and styles like Light, Bold, and Italic options for each.

Business Cards

  • Stacks of elegant cream-colored business cards on a wooden table, featuring a wave and pot logo, with contact details neatly printed in blue.
  • A metal business card holder on a wood surface contains a card with a blue jug and wave logo, labeled "Seaside Stoneware." Nearby is handwritten text.

Emphemera

  • The image shows a Seaside Stoneware ceramics brochure on a wooden surface. It includes contact details, a logo, pottery images, and inviting text describing the studio environment.
  • Trifold brochure on a wooden surface, featuring text describing pottery classes and workshops. Images show people crafting pottery, conveying creativity and learning.

Print Advertisement

In designing the print advertisement for Seaside Stoneware, I aimed to capture the creative journey of pottery making, transforming the ad into a visual narrative that resonates with audiences. By showcasing the steps from molding the clay to the finished piece, I highlighted the artistry and meticulous craftsmanship that go into each piece. Through striking imagery and an engaging layout, the advertisement invites viewers to appreciate not only the beautiful products but also the passion and dedication of the artisans behind them. This approach not only highlights Seaside Stoneware's unique offerings but also celebrates the rich tradition of pottery as a form of creative expression.

  • A person holding a magazine open to an article titled "From Earth to Art," featuring images of pottery and a smiling artisan. A latte with heart art is nearby.
  • A woman smiles holding a blue pottery bowl. Above, hands shape clay on a wheel. Text invites all skill levels to explore pottery's creative process.

Social Media Advertisement - Instagram

In creating the social media carousel Instagram ad campaign for Seaside Stoneware, I centered the narrative around the captivating process of pottery making. Each slide unfolds a chapter of this artistic journey, from the initial shaping of clay to the final finishing touches of a beautifully crafted piece. Through a series of vibrant images and engaging captions, I aimed to immerse viewers in the world of pottery, highlighting the skill and passion of the artisans. This visual storytelling approach not only showcases Seaside Stoneware's exquisite products but also invites the audience to connect with the artistry and dedication behind each handcrafted item, thereby appreciating the beauty and tradition of this timeless craft.

  • A smartphone displays a pottery-themed Instagram feed with images of clay, pottery making, and finished ceramic pieces.
  • A lump of clay sits on a pottery wheel, ready for shaping. The background shows a rustic workbench. Text: "Seaside Stoneware It all begins with a lump of clay."
  • Close-up of hands shaping clay on a pottery wheel, with wet clay texture. Background is muted, conveying focus and tranquility. Text: "Seaside Stoneware: Find your flow."
  • A glossy, red, sculptural ceramic vase with multiple openings and rounded edges against a brown background. Text: "Seaside Stoneware: And ends with a work of art."
  • A group of people focused on pottery-making at a workshop, surrounded by clay and tools. Text: "Seaside Stoneware: Create your story. Join a class or workshop today! www.seasidestoneware/signup"

Apparel

  • Young woman wearing a light purple t-shirt with "Seaside Stoneware" text around a jug with waves design. Casual pose, outdoor shaded walkway backdrop.
  • A person stands indoors wearing a light green t-shirt withwith "Seaside Stoneware" text around a jug with waves design. displaying tattooed arms and blue pants.
  • Eco-friendly beige tote bag with blue jug and waves design labeled "Seaside Stoneware." Placed on wooden surface, purple background, green leaves.
  • African American man with a confident expression poses against a brick wall, carrying a beige tote featuring a blue pottery logo and "Seaside Stoneware" text. Casual attire.

Website Landing Page

  • A laptop on a desk displays a website homepage for Seaside Stoneware. The screen shows pottery against a blurred background and offers options to shop or join workshops.

Exterior Signage

  • Circular sign for "Seaside Stoneware" featuring a jug with wave patterns, set against a city street with balconies, evoking a coastal theme.
  • Glass door with Seaside Stoneware logo featuring a jug with waves. Business hours shown; Monday-Friday 10am-6pm, Saturday-Sunday 11am-5pm. An 'Open' sign hangs.
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