Creating a ghost tour brand as haunting as the stories it tells
New Orleans Fright Tours Ghost Tour Branding Identity
Overview
New Orleans Fright Tours is a concept for a ghost tour company in New Orleans, Louisiana, that aims to attract visitors who love the paranormal year-round. Even with a loyal fan base, the brand had started to lose its connection with its main audience. My goal was to refresh the brand and its look to show New Orleans Fright Tours’ commitment to the city’s history and culture, so we could reconnect with loyal fans and bring in new customers.
The services I offered were:
Logo development
Color palette creation
Typography formation
Marketing collateral production
Website design development
Social media strategy
Apparel conception
Promotional products creation
Logo Development
A skull and fleur-de-lis logo captures the spirit of New Orleans Fright Tours, which blends the city's heritage with its supernatural side. The fleur-de-lis stands for New Orleans pride and tradition, while the skull hints at the exciting, mysterious adventures on each tour. This unique look helps the brand stand out and lets guests know they are in for a truly authentic and memorable haunted experience.
Color Palette Creation
A palette of black, white, and gold gives New Orleans Fright Tours a distinctive look—combining haunting mystery with the city’s signature elegance. Gray and purple enhance this mood, adding intrigue and connecting to New Orleans’ supernatural spirit. Together, these colors ensure the brand feels both memorable and authentically tied to the city’s unique allure.
Typography Formation
Pairing Palatino Linotype with Forma DJR Micro gives New Orleans Fright Tours a brand image that’s both timeless and modern. Palatino Linotype highlights the city’s historic character, while Forma DJR Micro adds clarity and freshness. This combination creates a visual identity that honors New Orleans’ past and invites guests to a memorable, welcoming haunted experience.
Marketing Collateral Production
Creating print ads, a flyer, a billboard, and a brochure helps make New Orleans Fright Tours stand out across the city. These materials highlight what makes the tour special and draw in locals, residents, and visitors. Using the same look and message everywhere creates trust and excitement, making New Orleans Fright Tours the top haunted adventure in the city and a memorable part of the New Orleans experience.
Website Design Development
A well-crafted website helps New Orleans Fright Tours make a strong first impression and build its brand. The site uses dark, atmospheric visuals, easy navigation, and cohesive colors and fonts to reflect the city’s mysterious charm while keeping information accessible. This unified look creates excitement coupled with trust, so guests feel the haunted spirit right away and see the tour as a must-do New Orleans experience.
Social Media Strategy
Using TikTok, Instagram, and Facebook lets New Orleans Fright Tours share its spooky energy with a broad audience. Engaging photos, videos, and stories spark curiosity and connect the brand with locals and visitors alike. This active social media presence builds excitement and reinforces the tour’s reputation as New Orleans’ top haunted adventure.
Apparel Conception
By creating t-shirts, tank tops, hoodies, and beanies, New Orleans Fright Tours turns guests into walking ambassadors. Branded apparel spreads the tour’s bold, haunting vibe across the city, helps fans feel connected, and makes the brand a memorable, recognizable part of New Orleans culture.
Promotional Products Creation
Key chains, tote bags, and stickers give guests a fun and easy way to remember and share their New Orleans Fright Tours experience. These souvenirs help people keep the tour in mind well after it’s over, spark interest wherever they go, and let fans show their love for the city’s haunted side. Branded items like these also help more people notice the tour, encourage loyalty, and make New Orleans Fright Tours stand out as a memorable part of the city.
