A serene scene with a lit teal candle and lavender incense sticks beside driftwood and leafy sprigs. Purple lavender flowers and eucalyptus leaves add a calming touch.

Designing a Sensory Brand Experience that Customers Couldn’t Ignore.

Aromatic Ashes Candle and Incense Company Branding Identity

A lavender-colored candle labeled "Serenity water lily violet" with a lit flame is next to a matching box, set on a wooden surface, creating a calming ambiance.
Lit pink "Harmony" rose peony scented soy candle next to its beige Aromatic Ashes branded packaging box on a wooden surface.

Overview

A concept for a visionary vegan candle and incense brand based in Seattle, Washington, is dedicated to eco-conscious consumers seeking beauty and sustainable living in their homes. The brand was in danger of fading in relevance with its core audience despite strong name recognition. I wanted to create a new brand and visual identity that was innovative while honoring the organic roots of the company.

The services I offered were:

  • Logo development

  • Color palette creation

  • Typography formation

  • Packaging production

  • Marketing collateral conception

  • Social media strategy

  • Exterior signage creation

Circular logo with stylized flame and text "Aromatic Ashes, Escape to Serenity." Variations include maroon, black, and white themes, conveying warmth and tranquility.

Logo Development

The brand's commitment to botanical purity and eco-conscious living is embodied in the logo I designed. Premium plant-based ingredients are symbolized by the leaf within a candle flame. The logo and slogan position the company as a leader in vegan home fragrance, encouraging customers to embrace beauty, sustainable living, and conscious living.

Lavender incense sticks in a tube beside fresh lavender, bath towel, brush, seashells, salt, and soap on a marble surface.
Color palette chart showing Aromatic Ashes primary colors Fire Orange, Fire Brick Red, Burnt Red, Plum Red, and secondary colors Cream, Warm Stone with CMYK, RGB, and web color codes for each color.

Color Palette Creation

I chose vibrant reds, oranges, and purples to represent the heat, energy, and appeal of a glowing candle flame for the main logo. I added creamy yellow and warm stone tones to balance out the colors, bringing harmony and a hint of elegance. The colors make it stand out, highlighting its focus on botanical purity, eco-friendly luxury, and sensory enjoyment.

Comparison chart of Garamond Premier Pro and Forma DJR Micro font styles showcasing various weights and italics.

Typography Formation

The Garamond Premier Pro and Forma DJR Micro are ideal for modern applications. The clean lines of Forma DJR Micro convey freshness and approachability, while Garamond Premier Pro adds sophistication and a sense of heritage. Both luxurious and innovative in the vegan, eco-conscious home fragrance market, Aromatic Ashes is showcased by them together.

Pink Aromatic Ashes candle jar labeled "Renew grapefruit coconut" with grapefruit, coconut, sandalwood, oak moss, and bergamot on a wooden surface.
Container of clove incense sticks with a beige cylindrical box and a purple label, standing on a wooden surface.

Packaging Production

I used simple, eco-inspired designs to let the colorful wax and bold logo shine in the candles. The incense packaging is made from recycled cardboard tubes and has vibrant botanical illustrations that vary by variety. The packaging designs reinforce the image of a leader in vegan, eco-friendly home fragrance, uniting botanical beauty, sustainable living, and luxurious, mindful living into a single clear brand identity.

Brochure showing a product selection from a wellness brand. It features descriptions and images of candles and incense, with soothing colors and a serene setting, including a woman meditating and a couple relaxing.

Marketing Collateral Conception

The print ad and brochure make a strong impact with their signature leaf-and-flame logo, vibrant product photos, and bold colors. The materials clearly communicate the brand's ethical focus. This polished presentation attracts new customers and builds loyalty, reinforcing the reputation as a leader in eco-friendly, high-quality home fragrance.

Scented candle labeled "Energize orange rosemary" surrounded by orange slices, lemongrass, patchouli leaves, cloves, and rosemary sprigs on wooden background.

Social Media Strategy

The brand stays connected with Seattle’s candle and incense community through Instagram, Facebook, and TikTok by sharing photos, behind-the-scenes stories, and interactive posts to showcase its vegan, environmentally friendly products. By staying active on social media and focusing on ethical, plant-based homewares, the company is recognized as a leader in sustainable luxury living.

Sign for Aromatic Ashes featuring a flame logo and the text 'Escape to Serenity' in an elegant font.

Exterior Signage Creation

The brand's dedication to eco-friendly, artisanal living is broadcast on the exterior sign. The leaf-and-flame logo and rich red colors signal unique, ethically crafted scents inside. This contemporary sign reinforces Seattle's identity as a destination for luxurious, eco-friendly home fragrance.

A serene scene with a lit teal candle and lavender incense sticks beside driftwood and leafy sprigs. Purple lavender flowers and eucalyptus leaves add a calming touch.
Let's work together!
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