A serene scene with a lit teal candle and lavender incense sticks beside driftwood and leafy sprigs. Purple lavender flowers and eucalyptus leaves add a calming touch.

Designing a Sensory Brand Experience that Customers Couldn’t Ignore.

Aromatic Ashes Candle and Incense Company Branding Identity

A lavender-colored candle labeled "Serenity water lily violet" with a lit flame is next to a matching box, set on a wooden surface, creating a calming ambiance.
Lit pink "Harmony" rose peony scented soy candle next to its beige Aromatic Ashes branded packaging box on a wooden surface.

Overview

Aromatic Ashes is a concept for a visionary vegan candle and incense brand based in Seattle, Washington, dedicated to eco-conscious consumers seeking beauty and sustainability in their homes. Despite strong name recognition, the brand risked fading from relevance with its core audience, causing a daring reimagining. My goal was to create a striking new brand and visual identity that radiates innovation while honoring the company’s organic roots.

The services I offered were:

  • Logo development

  • Color palette creation

  • Typography formation

  • Packaging production

  • Marketing collateral conception

  • Social media strategy

  • Exterior signage creation

Circular logo with stylized flame and text "Aromatic Ashes, Escape to Serenity." Variations include maroon, black, and white themes, conveying warmth and tranquility.

Logo Development

I designed the Aromatic Ashes logo to embody the brand’s commitment to botanical purity and eco-conscious living. The leaf within a candle flame highlights premium plant-based ingredients, symbolizing natural, sustainable luxury. Paired with a memorable slogan, the logo positions Aromatic Ashes as a leader in vegan home fragrance—inviting customers to embrace beauty, sustainability, and mindful living.

Lavender incense sticks in a tube beside fresh lavender, bath towel, brush, seashells, salt, and soap on a marble surface.
Color palette chart showing Aromatic Ashes primary colors Fire Orange, Fire Brick Red, Burnt Red, Plum Red, and secondary colors Cream, Warm Stone with CMYK, RGB, and web color codes for each color.

Color Palette Creation

For the main logo, I picked lively reds, oranges, and purples to reflect the heat, energy, and appeal of a glowing candle flame. I added creamy yellow and warm stone tones to balance the palette, bringing harmony and a hint of elegance. Together, these colors make Aromatic Ashes stand out and accentuate its focus on botanical purity, eco-friendly luxury, and sensory enjoyment.

Comparison chart of Garamond Premier Pro and Forma DJR Micro font styles showcasing various weights and italics.

Typography Formation

Choosing Garamond Premier Pro and Forma DJR Micro as Aromatic Ashes’ typefaces blends timeless elegance with modern appeal. Garamond Premier Pro adds sophistication and a sense of heritage, while Forma DJR Micro’s clean lines convey freshness and approachability. Together, they showcase Aromatic Ashes as both luxurious and innovative in the vegan, eco-conscious home fragrance market.

Pink Aromatic Ashes candle jar labeled "Renew grapefruit coconut" with grapefruit, coconut, sandalwood, oak moss, and bergamot on a wooden surface.
Container of clove incense sticks with a beige cylindrical box and a purple label, standing on a wooden surface.

Packaging Production

For Aromatic Ashes’ candle packaging, I used simple, eco-inspired designs—clear labels and warm beige boxes—to let the colorful wax and bold logo shine. The incense packaging continues this sustainable approach with biodegradable, recycled cardboard tubes and distinct label colors, along with vibrant botanical illustrations that vary by variety. Together, these packaging designs reinforce Aromatic Ashes’ image as a leader in vegan, eco-friendly home fragrance, uniting botanical beauty, sustainability, and luxurious, mindful living into a single clear brand identity.

Brochure showing a product selection from a wellness brand. It features descriptions and images of candles and incense, with soothing colors and a serene setting, including a woman meditating and a couple relaxing.

Marketing Collateral Conception

Aromatic Ashes’ print ad and brochure make a strong impact with the signature leaf-and-flame logo, vibrant product photos, and bold colors. Showcasing sustainability and plant-based luxury, these materials clearly communicate the brand’s ethical focus. This polished presentation attracts new customers and builds loyalty, reinforcing Aromatic Ashes’ reputation as a leader in eco-friendly, high-quality home fragrance.

Scented candle labeled "Energize orange rosemary" surrounded by orange slices, lemongrass, patchouli leaves, cloves, and rosemary sprigs on wooden background.

Social Media Strategy

Aromatic Ashes connects with Seattle’s candle and incense community on Instagram, Facebook, and TikTok. The brand shares photos, behind-the-scenes stories, and interactive posts to showcase its vegan, environmentally friendly products and commitment to sustainability. By staying active on social media and focusing on ethical, plant-based homewares, Aromatic Ashes builds trust and loyalty among followers and is recognized as a leader in sustainable luxury living.

Sign for Aromatic Ashes featuring a flame logo and the text 'Escape to Serenity' in an elegant font.

Exterior Signage Creation

Aromatic Ashes’ exterior signage makes a strong first impression, broadcasting the brand’s dedication to eco-friendly, artisanal living. The leaf-and-flame logo and rich red hues command attention, signaling unique, ethically crafted scents inside. This contemporary signage draws customers in and reinforces Aromatic Ashes’ identity as Seattle’s destination for luxurious, eco-friendly home fragrance.

A serene scene with a lit teal candle and lavender incense sticks beside driftwood and leafy sprigs. Purple lavender flowers and eucalyptus leaves add a calming touch.
Learn more
Previous

Lovely Beans Chocolate
Next

Seaside Stoneware